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Checklist

The donor shortlist checklist: twelve checks per source

A scored list is still a long list. This checklist decides which candidates earn an hour of your time, and which API action settles each doubt.

How to use it

Run the first six checks on the whole list with scripts. Run the rest by hand on the 30 to 50 rows that survive. Anything failing two checks is out, and anything unclear gets a second look next month after the data refreshes.

Checks you can automate

  • Domain resolves and is not a parked page
  • DR is above the floor you set before looking (bulk_dr)
  • Referring domains look natural, not a spike from one network (refdomains)
  • Not already linking to you; compare with intersect against your own domain
  • Top-level domain fits the market you target (tld_breakdown)
  • DR is not wildly higher than the site's age and content would suggest

Checks that need your eyes

  • The site publishes on your topic, with posts from this year
  • Outbound links sit inside real articles, not in a block at the bottom
  • Anchor texts around it are varied (anchors shows the pattern)
  • No page offers placement for a fee in plain sight
  • Its best pages (toppages) are ones you would be proud to sit beside

Why twelve and not three

Three checks feel efficient. They also let through the sites that look fine in a spreadsheet and fail in a browser, where a human can see the thin content and the paid-link banner within seconds.

Take referring-domain spikes. Google's Penguin-era lessons still apply here, and a site that jumped from 200 to 4,000 linking domains in one cycle may have bought a package, and its DR then says more about the package than about the site. You can test this by calling refdomains and reading the list rather than the total.

A related trap is age. A domain registered last spring with a DR of 60 is possible, but it deserves a closer look at who links to it and from which top-level domains, because organic growth that fast is rare. Compare it with sites of known age in the same niche, and treat the outlier as a question, not a prize.

Say you want to test domain name strength on a single suspect. Quick job. Use the free domain action first, which needs no key and costs nothing, then compare the answer with an Ahrefs or Moz number if you already pay for one. The paid calls are for the shortlist. In Search Console, your own property will show which of the sources you landed already link to you, a useful cross-check in 2026 and later.

Each check has a reason behind it, and the reason matters more than the box. A DR floor protects your time. The anchor check protects the page you are building links to. The outbound-link check protects against sites that exist only to sell placements. Pair this page with the bulk recipe for the scoring step and the reference for what each action costs.

Which action answers which doubt

DoubtActionCredits
Is it strong enough?bulk_dr1 per call
Who links to it?refdomains2
What anchors point at it?anchors2
Which pages carry its weight?toppages2
Do my rivals share it?intersect2
Which TLDs dominate the list?tld_breakdown1

Cut-off rule

Two failures remove a source

One odd check can be an accident of the data, which refreshes monthly. Two odd checks on the same domain is a pattern. Drop it and move to the next row.